Franchisees benefits include – a higher chance of success than in a sole proprietorship; shorter time to opening initial training and ongoing support assistance in finding an optimal site the selling power of a known brand; lower costs through group purchasing; use of an established business model national and regional advertising campaigns customer lead generation through websites and centralized call centers and a network of peers (fellow franchisees) to provide advice and moral support through a company intranet, annual conferences, and franchisee associations; and, increasingly, assistance with securing funding.

Franchises offer important pre-opening support: site selection, design, construction, financing, training, and a grand-opening program.

Franchises offer ongoing support: training national and regional advertising operating procedures, operational assistance, ongoing supervision and management support, increased spending power, and access to bulk purchasing.

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